Creative Designer
Creative Designer
CAMPAIGN DESIGN • ART DIRECTION • PRODUCTION • SOCIAL MEDIA
Overview:
As part of our focus on cultural moments, we had monthly campaigns for Pandora and SiriusXM. This time, we were getting ready for Hispanic Heritage Month. The goal was to showcase many of the unique and culturally diverse musical artists on Pandora and SiriusXM's music platforms. The brand team usually handles these campaigns, but because of my Mexican American identity, I was asked to assist with the concept and advise the team on culturally appropriate approaches.
Problem:
Within a small team of copywriters and designers, we were tasked to collaborate on creating something unique and on-brand for Hispanic Heritage Month.
Solution:
During the discussion, the team observed that Latin music was reaching unprecedented levels of popularity. It seemed like its surge in popularity was unstoppable, leading us to coin the phrase "El Momento never stops." My design proposal was chosen as the primary design. As a result, I took the lead in creating all branding materials, designing most of the assets, and serving as the main contact for any design-related questions.
Creative Direction: Mike Draper
Design: Jonathan Nava.
Some of the design playbook I created for designers to reference while working on anything related to the campaign.
OOH, Email ads, and In app announcements.
Eslabon Armado for Pandora’s Rompemo’s campaign.