Some animated post I created for social media.
Creative Designer
Creative Designer
SOCIAL MEDIA DESIGN • BRANDING • MOTION GRAPHICS • CPG
Overview:
The marketing team agreed that there needed to be a change in our social media direction.
Problem:
The previous strategy was more sports/athlete-focused so there was a request to appeal to a wider audience and utilize Muscle Milk’s variety in product flavors.
Solution:
Wanting to emphasize color and flavor appeal to Muscle Milk’s social media pages, the art director and I designed a versatile style inspired by our own-label packaging. With enhanced ingredient imagery, flavor bursts, and color we were able to create a substantial amount of content. I also took the liberty to turn some posts into animations to enhance the content.
Creative Direction: Vanessa Moore.
Design: Jonathan Nava.
Some displays that I helped in concept and output.
Some animated post I created for social media.
