Creative Designer
Creative Designer
BRANDING • ART DIRECTION • CONCEPTING • DESIGN SYSTEMS • ASSET MANAGMENT
Overview:
Playlist tiles are important to Pandora's business. This design system is flexible and scalable, allowing for the ongoing creation of standard and more custom 1x1 artwork for each station, playlist, and mixtape all produced in-house. Each tile request has unique needs and challenges, which require clear communication with the requesters.
Problem:
The lead designer for the playlist tiles is no longer involved, creating a high-demand position to support the programming team.
Solution:
I was responsible for designing and archiving nearly all playlist tiles, collaborating closely with project managers to meet the programming team's goals and deadlines. I improved workflows, trained team members, and enhanced relations with the programming team. My designs were used across key channels, including the app, Paid and Organic Media, House, DR, CRM, and Brand OOH campaigns like billboards and TV spots, resulting in the production of up to 400 unique playlist tile designs.
Senior Design Managers: Dan Herchek and Ara Dizion.
Design: Jonathan Nava.
Playlist tile on mobile and desktop
Showcasing how the playlist tile can be expanded for email, social, and in-app announcements.