Creative Designer
Creative Designer
CAMPAIGN DESIGN • BRANDING • SOCIAL MEDIA • PACKAGING
Overview:
Fall College Football is approaching and teams are working overtime to ensure that they are in top shape for the season. Serious training requires serious recovery and Muscle Milk is a proud partner with a number of these Colleges.
Problem:
How can Muscle Milk celebrate college football culture while showcasing its proud partnership and support for the sport?
Solution:
I designed versatile social media posts sectioned and scheduled by game dates, victory, and friendly rivalries to create anticipation and awareness. In the second part of the campaign, I also designed school spirit Muscle Milk Sponsered Snapchat filters to extend our reach using the app’s popularity among the age demographic.
Creative Direction and Design Jonathan Nava.
Examples of different social media dimensions using the same design style.
The right-hand side shows some Snapchat geofilters I made to be used during games.
In house process of me creating the collaboration jugs.