SiriusXM
Design: Jonathan Nava.
CAMPAIGN PRODUCTION • SOCIAL MEDIA • LIVE EVENTS • BRANDING
Overview:
Due to company reorganization, Pandora and SiriusXM’s creative teams are combining efforts to focus on supporting SiriusXM.
Problem:
Joining the SiriusXM production team involved learning new workflows and taking on additional responsibilities, all while maintaining my role as the lead Pandora tile designer.
Solution:
The production team had a diverse range of responsibilities, often assisting other departments. This required me to be adaptable and open to taking on a variety of tasks. My role involved supporting the print and digital production for in-person events and concerts, collaborating with the UI/UX team to create SiriusXM tiles, and retouching and optimizing high-profile image assets for marketing purposes.
Senior Leaders: Sandra Gallagher and David Soto.
Some socials I worked on
Worked on Event prints, OOH, and Socials for the all hands Drake concert.
I created backdrop prints, monitor backdrops, and social media visuals for Busted Open's Wrestlemania Hollywood event.
For the Red Hot Chili Peppers event, I created event prints, social media posts, and banner ads.
I took on the role of an image retoucher and received daily images that needed to be optimized for marketing and in-app tiles.
Here is an example of how we receive press images of artists that need editing and cutting out for campaign use.