Muscle Milk Social Revamp
SOCIAL MEDIA DESIGN • BRANDING • MOTION GRAPHICS • CPG
Overview:
The marketing team wanted to change our social media direction.
Problem:
The previous strategy was more sports/athlete-focused, so there was a request to appeal to a wider audience and utilize Muscle Milk’s variety of product flavors.
Solution:
Wanting to emphasize color and flavor appeal to Muscle Milk’s social media pages, the art director and I designed a versatile style inspired by our own-label packaging. With enhanced ingredient imagery, flavor bursts, and color, we were able to create a substantial amount of content. I also took the liberty of turning some posts into animations to enhance the content.
Creative Direction: Vanessa Moore.
Design: Jonathan Nava
Some displays that I helped with concept and output.
Some animated post I created for social media.