Muscle Milk College Series

CAMPAIGN DESIGN • Social Media • PRODUCTION • Packaging

Overview:
Fall College Football is approaching, and teams are working overtime to ensure that they are in top shape for the season. Serious training requires serious recovery, and Muscle Milk is a proud partner with a number of these Colleges.

Problem:
How can Muscle Milk celebrate college football culture while showcasing its proud partnership and support for the sport?

Solution:
I designed social media posts separated and scheduled by game dates, victories, and friendly rivalries. Lastly, I also proposed that we pay for Muscle Milk sponsored Snapchat geo filters to extend our reach, leveraging the app’s popularity among the target demographic.

Creative Direction and Design: Jonathan Nava.