Muscle Milk Social Media Revamp

SOCIAL MEDIA DESIGN • BRANDING • MOTION GRAPHICS • CPG

Overview:
The marketing team agreed that there needed to be a change in our social media direction.

Problem:
The previous strategy was more sports/athlete-focused so there was a request to appeal to a wider audience and utilize Muscle Milk’s variety in product flavors.

Solution:
Wanting to emphasize color and flavor appeal to Muscle Milk’s social media pages, the art director and I designed a versatile style inspired by our own-label packaging. With enhanced ingredient imagery, flavor bursts, and color we were able to create a substantial amount of content. I also took the liberty to turn some posts into animations to enhance the content.

Creative Direction: Vanessa Moore.

Design: Jonathan Nava.

Some animated post I created for social media.