Muscle Milk x College Football

CAMPAIGN DESIGN • BRANDING • SOCIAL MEDIA • PACKAGING

Overview:
Fall College Football is approaching and teams are working overtime to ensure that they are in top shape for the season. Serious training requires serious recovery and Muscle Milk is a proud partner with a number of these Colleges.

Problem:
How can Muscle Milk celebrate college football culture while showcasing its proud partnership and support for the sport?

Solution:
I designed versatile social media posts sectioned and scheduled by game dates, victory, and friendly rivalries to create anticipation and awareness. In the second part of the campaign, I also designed school spirit Muscle Milk Sponsered Snapchat filters to extend our reach using the app’s popularity among the age demographic.

Creative Direction and Design Jonathan Nava.