Creative Designer
Creative Designer
Overview:
Camp Flog Gnaw Carnival is Southern California’s annual two day hip hop jamboree. Located at the Los Angeles Coliseum. The two day event has established an infectious gathering for hip hop fans. Founded by entrepreneur/ hip hop artist/ and waffle connoisseur Tyler the creator in 2012 as an idea in a notebook to now a transpired sought out date.
Problem:
Promote and create longevity of buzz to boost ticket sales.
Solution:
Create a story of scheduled webisodes all leading to the lineup reveal of the music festival for people to follow on social media. Tyler; the owner of the festival is already hip hop’s most successful enigma with a large audience of 3.9 million followers on social media. Making him the star of the campaign will greatly increase our audience. The premise of the webisodes revolves around Tyler traveling the country interacting with other musicians to invite to play at his carnival. The audience will also have the chance to interact in a scavenger hunt around the city Tyler is currently in for prizes.
Social media, Strategy, Advertising, Art Direction, Design
A banner ad that pops up once a day that gives our audience exactly 30 seconds to find and click on Tyler. If successful the banner ad should direct them to a new reward page for 20% off the Camp Flog Gnaw tickets.